We have always been enforcing the concept of call to action when to came to publishing. The idea is simple – when you post something to your social profile you want the message to have some sort of an action that the user can take. While you can rely on comments and likes, the best option to drive your fans and followers to you website is to include a link in your publication that the user can click. This is your call to action.
It seems that Facebook is now reinforcing this idea that we had some time ago by making ‘Call to Action’ an explicit feature that you may include in your post. If you are using Social Report already – nothing changes really – except perhaps that your call to action on Facebook will look prettier and more obvious. It is an optional feature that you can enable when scheduling your publication
This is what it will look like when published:
When you publish with Social Report - notice a set of new options on the 'Advanced Setup' wizard. It looks like this:
If you have any question do let us know.
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